We began this week by first learning about “Audio formats.” An audio format is a way of storing sound and music. It has evolved from phonographic cylinders in the 1800’s to vinyl records all the way to compact discs and Blu-Ray. There are innumerable types of audio formats as well. They are divided into three major groups of formats: uncompressed, formats with lossless compression, and lossy compression. This segued into Podcasting. Podcasting is a way to watch or listen to media at any given time. Podcasting is a type of broadcast that stands for “Personal On Demand.” There are many advantages to this but the three main reasons it has gained such popularity is (1) the ability for anyone to use it without extra technology needed, (2) subscribing allows people to retrieve future shows automatically and (3) the ability to download it to any device, not just computers. Finally, we learned how to use Garage Band, a popular application on Mac computers.
Podcasting is very useful in my field of Accounting because it is a simple way to spread new information to anyone interested. With the ever-changing trend to globalization, accounting standards are becoming more international as well. We are beginning a transformation from the US GAAP to the International Financial Reporting Standards. Through podcasting, authorities and large firms have the ability to present new information, standards, and other findings to all accountants and clients who would be interested in the information.
Here is a video of a man’s opinion on possibly patenting podcasts. I thought this was interesting because it somewhat relates our lesson on Podcasting to our lesson on Copyright Law and ethical issues.
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